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Esys and Cassa make an Impact on the monitors market

Esys and Cassa make an Impact on the monitors market

Monitors manufacturer Impact Systems has appointed two new national distributors, Cassa and Esys, for its range of LCD screens.

Impact Systems marketing and business development manager, George Karantonis, said the decision to expand its distribution base was prompted by overwhelming demand for its CMV brand of LCD monitors.

As both Cassa and Esys are well known in the marketplace, signing the agreement meant gaining access to the two companies’ huge customer database, marketing resources and wider market reach, he said.

Cassa managing director, Chris Hill, said his company signed on with Impact as the price, specs and quality of the CMV range were suitable to its customer base. Before the deal, Cassa had been sourcing monitors stock from Samsung via its partner IT Wholesale on a needs-only basis.

“The CMV range is strong enough that we can now expand our systems business to include the monitors, as well as sub-distribute them [as a stand-alone product],” he said.

Impact Systems currently maintains distribution agreements for its CMV products with Hitech Distribution and Digiland.

The two new distributors will allow Impact Systems to expand its presence in the government, education, large corporate and enterprise markets, Karantonis said.

Competition from Impact’s other distribution partners would not be a problem, according to Cassa's Hill. In his estimation, some 80,000 PCs are sold each month in Australia, with around half of those sales including an LCD monitor.

“Forty to forty-five thousand sales a month is a big enough pool for everyone to swim in,” he said.

Karantonis said all distributors had equal access to the CMV range and received parity pricing.

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