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Oracle's Hyperion may lead to more BI acquisitions

Oracle's Hyperion may lead to more BI acquisitions

Business Objects, Cognos could be next

IT executives say business intelligence will be their top spending priority this year, a recent survey found.

The phrase "business intelligence" has been around for 15 years and the definition has expanded to include any software that provides useful information to users, Kobielus says.

"It's been a big deal for a while, but it keeps on growing and growing," he says. "The very definition of the category keeps expanding. But just as important, companies have made huge investments in data management systems, data warehousing, data integration, and they want to realize a real return on investment in terms of allowing end users to extract meaningful information to support real business decisions."

The Oracle-Hyperion deal is about more than business intelligence, Evelson says. Oracle, because of the deal, becomes a leader in financial performance, including budgeting and planning.

A logical next step for Oracle could be purchasing BEA or TIBCO, which makes software centered around SOA, business process management and business optimization. Purchasing either one would be a direct hit against IBM, Evelson says.

"IBM is not really known as a top-of-the-line, end-to-end [business-intelligence] player. Oracle was already ahead of them very much," he says.

Oracle's purchase of Hyperion demonstrates that the company is willing to purchase vendors even when there is significant overlap in product lines, Kobielus says. Hyperion's business intelligence products duplicate much of what Oracle already does, he notes.

"Oracle has glossed over the amount of duplication and overlap between the two companies," Kobielus says. "Oracle is more than content to acquire best-of-breed vendors that substantially overlap and compete with existing Oracle product lines. This acquisition of Hyperion is classic Oracle."

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