Menu
Yahoo developer tool identifies locations in apps, docs

Yahoo developer tool identifies locations in apps, docs

Placemaker extracts geographical information from Web pages and social network status updates

Yahoo has created a technology that simplifies and automates for developers the process of identifying geographical references in the content that their applications process.

Yahoo describes Placemaker as a geoparsing Web service that extracts locations from documents, like Web pages, feeds, news articles and social network status updates.

Available via an open API, Placemaker analyzes the content, identifies places and then returns geographic metadata.

"We're now in a situation where there's a heck of a lot of information that's geo-relevant and location-relevant on the Internet but there's no way to get access to it in a geographic manner," said Tyler Bell, head of product at Yahoo's Geo Technologies unit.

Yahoo announced Placemaker at O'Reilly Media's Where 2.0 conference.

"Placemaker is designed to take unstructured content, make it geographically-discoverable, location-aware and geographically-relevant," he added.

For example, Placemaker could be useful to the publisher of a local newspaper that carries many articles about specific neighborhoods in its distribution area, Bell said. No editor can be expected to manually tag every reference to places with latitude and longitude coordinates. However, Placemaker could automate that process, which in turn would allow the publisher to exploit that location data in different ways with special features and capabilities for the newspaper's readers and advertisers.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags appsYahooapplication development

Events

ARN Innovation Awards 2022

Innovation Awards is the market-leading awards program for celebrating ecosystem innovation and excellence across the technology sector in Australia.

EDGE 2022

EDGE is the leading technology conference for business leaders in Australia and New Zealand, built on the foundations of collaboration, education and advancement.

Brand Post

Channel Roadmap

The Channel Roadmap is a bespoke content hub housing strategic priorities from technology vendors for 2022 and beyond, partners can find the guidance on the key technologies and markets to pursue, to help build a blueprint for future success.

Show Comments