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Apple sets Castle Hill store opening for Thursday

Apple sets Castle Hill store opening for Thursday

Local Apple resellers set to feel the pinch of direct competition

Apple is set to open its fourth direct retail store in Sydney on August 19 at 5pm. The shop will be in Castle Towers Shopping Centre, Castle Hill.

ARN understands the store in Sydney’s Western Suburbs has been under construction for months. It takes up the space formerly reserved for three separate shops.

The store will feature a “Genius bar” with Apple staff that provide product information to customers. A wide range of Apple computers, accessories and electronic devices such as the iPad will be on sale.

Resellers have been feeling the pinch of Apple’s direct store rollouts. Earlier this year the vendor opened a new shop in Bondi Junction in Sydney’s east and its second store hit Chatswood in August 2008.

The vendor has also listed jobs for a possible store opening in Newcastle and opened its first Western Australian store in Perth on June 26.

Apple’s shopfront will be very close to two of its existing resellers, NextByte and David Jones.

NextByte is an Apple retail chain owned by Vita Group (ASX:VTG), which also runs a number of T[life] stores.

Vita Group has been closing an increasing number of its NextByte stores as it restructures and slashes staff headcount.

It had opened a refurbished store in Baulkham Hills, near the location of the new Apple store, but closed it more than two months ago.

ARN contacted Vita Group CEO, David McMahon, but did not receive comment by time of publication.

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Tags retailApplevita groupDavid JonesNextByte

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