Myer has launched the offshore online store, myfind.com.
It's major benefit is customers can buy goods without paying GST.
The move is Myer's shot at dropping into the lucrative online retail market that is currently hurting traditional retail shopping markets. Amazon.com, eBay and other online marts are obvious targets.
The site will offer goods including electronics but orders will be filled overseas then shipped to Australia GST-free - providing the order is under $1000.
