One analyst calls unusual pricing scheme 'slick' marketing T-Mobile USA will sell the 4G Samsung Galaxy Tab 7.0 Plus tablet beginning Nov. 16 for $450 using an unusual payment scheme: After an initial payment of $250, buyers will make 20 monthly payments and be required to sign up for a two-year wireless plan.T-Mobile’s 4G wireless version of the 7-in. touchscreen tablet runs over its fast HSPA+ network as well as Wi-Fi; several national retailers will offer, or have begun offering, Wi-Fi-only versions for $400. Best Buy joined some other retailers in starting sales of the Wi-Fi version this week. The Tab 7.0 Plus has 16GB of internal storage, a 1.2GHz dual-core processor and runs Android 3.2. T-Mobile will also offer the 7-in. Springboard with Google tablet on Nov. 16 for $70 less than the Tab 7.0 Plus. The Springboard tablet is also subject to a down payment and monthly payments. Both new tablets from T-Mobile require the up-front down payment and 20 monthly payments of $10 apiece. (The Tab’s initial down payment after a $50 rebate is $249.99; the SpringBoard’s is $179.99.) A two-year wireless agreement is also required that can range from $20 to $30 a month, depending on whether a customer also has voice coverage. Over two years, the cost could be as high as $1,180 for hardware and wireless service.Analysts said the lower up-front down payment cost is designed to draw in buyers. “This is classic marketing, highlighting to consumers the entry cost, but not the overall cost,” said Jack Gold, an analyst at J. Gold Associates. “Consumers should do their homework before purchasing anything. The highlighted entry fee is 20% to 30% of the total costs, which is slick marketing, but not exactly truth in total costs.”However, Tom Mainelli, an analyst at IDC, said T-Mobile “isn’t doing anything devious…, just trying to spread the cost of the hardware out over the life of the product.”But he added he would probably not buy the device from T-Mobile because it’s “not a particularly good deal” with the hardware costing $499 before rebate, well above the $199 for the 7-in. Kindle Fire that goes on sale Nov. 15. But he also noted that he Kindle Fire has fewer features than the Tab 7.0 Plus, including no 4G wireless. Matt Hamblen covers mobile and wireless, smartphones and other handhelds, and wireless networking for Computerworld. Follow Matt on Twitter at @matthamblen or subscribe to Matt’s RSS feed. His e-mail address is mhamblen@computerworld.com. Related content news analysis Apple earnings: About that iPhone 'slump' in China Based on information from Thursday's earnings report, it seems that data pointing to an iPhone slump in China were over-baked. By Jonny Evans May 03, 2024 9 mins iMac iPhone Apple news Microsoft begins to phase out ‘classic’ Teams Microsoft is encouraging Teams customers to move to the new, faster version of the collaboration app; the older version will be switched off next year. By Matthew Finnegan May 03, 2024 3 mins Microsoft Teams Collaboration Software Productivity Software news analysis Apple confirms it will open up the iPad in Europe this fall The latest efforts to comply with Europe’s Digital Markets Act mean developers can offer to side load apps to both iPhones and iPads in the EU. Apple has also taken steps to improve what it offers to smaller and non-commercial developers in the By Jonny Evans May 02, 2024 6 mins iPad Apple Mobile Apps news Udacity offers laid-off US workers free access to its courses for 30 days Sign-ups will be available over the next 30 days By Lucas Mearian May 02, 2024 4 mins Technology Industry IT Jobs IT Skills Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe