Wynyard Group has appointed Caroline Cull as partner sales director, a new role created to accelerate sales through partner distribution channels.
Cull has over 20 years’ experience managing and establishing partner relationships and achieving revenue growth for global technology organisations, including Hewlett-Packard, Sun Microsystems, Microsoft and SAS Institute.
Cull joins Wynyard’s London-based team from SAS where she developed and drove the alliances strategy and sales plan with Capgemini and Hewlett-Packard, and managed relationships with large channel partners such as EMC and Oracle.
Wynyard Group MD Craig Richardson said the company was entering the next stage of its growth plan and has commenced investment in a partner program.
“We hadn’t planned on sales from partner channels this year. To date we have focused on direct sales so we could tightly manage the Wynyard customer experience and our regional expansion plan.
"Over recent months however, the level of inbound demand from high quality technology partners and systems integrators has increased and we feel the time is right to open up that distribution channel.”
“A successful partner program will increase sales volume through technology partners and deal value through systems integrators by expanding our sales reach and scalability without significantly increasing our staff numbers and cost base.
"We want to ensure Wynyard becomes the partner of choice for leading systems integrators and selected specialist technology partners," added Richardson.
Richardson said Cull brings an extensive network of contacts and strong history of sales success through partner alliances.
“We are delighted to welcome Caroline to the Wynyard team. Her industry experience and strong networks will add immediate value as we continue to execute our growth plan and expand our customer base through new channels.”