Kreyos smartwatch is just the latest crowdfunded, wearable horror story

Kreyos smartwatch is just the latest crowdfunded, wearable horror story

Backers expose shady behavior after not getting what they paid for.

Backers of the Kreyos Meteor smartwatch have discovered how tricky it is to fund a project on sites like Kickstarter and Indiegogo.

Backers of the Kreyos Meteor smartwatch have discovered how tricky it is to fund a project on sites like Kickstarter and Indiegogo.

Ever since Pebble struck it big on Kickstarter, there's been no shortage of startups looking to cash in with their own smartwatches, fitness bands and gesture-control rings. But as backers of the Kreyos Meteor smartwatch have discovered, funding these projects on sites like Kickstarter and Indiegogo is a risky proposition, and one that rarely goes as planned.

Android Police has spotted a devastating account from Kreyos backers, describing a company that has grown increasingly hostile toward the people who funded the campaign. Among the backers' complaints:

  • Many backers haven't received their watches, nearly 10 months after the anticipated delivery date.
  • Those who have received watches aren't getting what they were promised. There's no Windows Phone app, no gesture control, no gamification platform and no sleep tracking. Waterproofing doesn't work properly, battery life doesn't last anywhere close to the advertised seven days, and there are many bugs.
  • Shortly before shipping the first units, Kreyos amended its terms of service to deny refunds for Indiegogo backers. Those who pre-ordered outside Indiegogo must wait to receive their watches before returning them for refunds.
  • The Kreyos team has reportedly been deleting complaints from its Facebook page.

Android Police also claims to have photos of Kreyos co-founder Steve Tan posing with a Ferrari, and, in a separate photo, with a mound of shopping bags from high-end retailers. Assuming these photos exist and reflect actual purchases, even if Tan didn't pay for these luxuries with crowdsourced money, the images don't look good to backers who haven't received what they paid for.

Kreyos should clearly take the brunt of the blame, but the company's behavior is enabled by crowdfunding dynamics. We live in a world where backers throw money at unproven startups; the technology press lavishes attention on those startups with very few caveats; and companies like Kickstarter and Indiegogo accept no liability when things go wrong.

Kreyos is hardly the only example of an imploding crowdfunding campaign, but it is a particularly alarming one. Here's a rundown of some other crowdfunded wearables that have faced delays or appear to be in limbo:

Agent by Secret Labs

The pitch: Billed as the "world's smartest watch," Agent promises wireless charging, downloadable apps, "world-class" developer tools and "unparalleled battery life."

Funded: June 2013 on Kickstarter for $1,012,742

Estimated delivery: December 2013

Status: The latest update, from July 2014, shows the watch still in production and includes photos from a visit to the manufacturer. The makers apologized for the delays, but gave no new timeline for shipping.


The pitch: It's a fitness bracelet that tracks exercises, reps, sets, heart rate and calories burned, with syncing to iPhone and Android.

Funded: March 2013 on Indiegogo for $580,710

Estimated delivery: July 2013

Status: The first "couple thousand devices" started shipping a couple weeks ago--more than a year behind schedule--according to an update on Amiigo's Website.


The pitch:MEMI is a smart bracelet "made for women by women," with notifications for calls, text messages and calendar alerts.

Funded: November 2013 on Kickstarter for $101,144

Estimated delivery: August 2014

Status: An August 6 update says the product is taking more time and costing more money than its creators anticipated, so the makers have "decided to hit the pause button" on manufacturing until they can raise additional funds. Early backers shouldn't expect their bracelets until next spring.

Smarty Ring

The pitch: This high-tech ring has an LED display that shows the time and serves up notifications from iOS and Android devices.

Funded: December 2013 on IndieGogo for $297,699

Estimated delivery: April 2014

Status: The creators just announced a new design that promises 30 percent more battery life over the original, but it's very different from the original concept. Backers can apparently still get the original design if they want. There's no word on when either of the rings will ship.

HOT Watch

The pitch: This smartwatch has an earpiece that allows "private calling" similar to a smartphone. It also promises gesture controls, notifications and standalone apps.

Funded: September 2013 on Kickstarter for $616,231

Estimated delivery: December 2013

Status: The creators have reportedly started shipping one of its designs in a single band size, but most other models are still in production.

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags consumer electronicsgadgetsKickstarterindiegogosmartwatchesWearablesPebble


EDGE 2023

EDGE is the leading technology conference for business leaders in Australia and New Zealand, built on the foundations of collaboration, education and advancement.


ARN has celebrated gender diversity and recognised female excellence across the Australian tech channel since first launching WIICTA in 2012, acknowledging the achievements of a talented group of female front runners who have become influential figures across the local industry.

ARN Innovation Awards 2023

Innovation Awards is the market-leading awards program for celebrating ecosystem innovation and excellence across the technology sector in Australia.

Show Comments