I'm wearin' it! Survey shows users would buy wearable tech from McDonald's

I'm wearin' it! Survey shows users would buy wearable tech from McDonald's

We're not sure exactly what that would be, but it was the most bizarre result from a wearables survey

The future of wearable technology could involve strapping a few Big Macs to your body for convenient snacking.

At least that's one possible conclusion from a new survey on wearables from PricewaterhouseCoopers. One of the survey questions asked the 1000 respondents how excited they'd be about wearables from various brands. While Apple unsurprisingly came out on top, the bottom of the list is much more interesting.

Apparently, 18 per cent of respondents said they were somewhat or very interested in wearable technology from McDonald's - a surprisingly high number for something that seems beyond comprehension. The survey also found that 27 per cent of respondents were interested in a Starbucks wearable, and 26 per cent were interested in wearable tech from Coca-Cola.

By comparison, the survey found 59 per cent of respondents were interested in a wearable from Apple, 57 per cent in one from Amazon, 53 per cent in one from Google, 51 percent in one from from Microsoft, and 41 per cent in one from Nike. Two of those companies already have products on the market, with Google's Android Wear powering a slew of new smartwatches, and Nike selling a line of Fuelband fitness bands (for now).

Why this matters: In fairness, the survey is full of more serious conclusions. For instance, it found that user attrition is still a problem: 33 percent of wearable users said they'd abandoned their devices after a year. Also, 70 percent of respondents said they'd strap on an employer-provided fitness wearable in exchange for lower insurance premiums if the data fed into an anonymous pool. But we can't help but imagine what smartwatches and fitness bands might look like if food conglomerates decided to dive in.

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags consumer electronicsgadgetsMcDonald'sFoodsmartwatchesWearables



Join key decision-makers within Environmental, Social, and Governance (ESG) that have the power to affect real change and drive sustainable practices. SustainTech will bridge the gap between ambition and tangible action, promoting strategies that attendees can use in their day-to-day operations within their business.

EDGE 2023

EDGE is the leading technology conference for business leaders in Australia and New Zealand, built on the foundations of collaboration, education and advancement.


ARN has celebrated gender diversity and recognised female excellence across the Australian tech channel since first launching WIICTA in 2012, acknowledging the achievements of a talented group of female front runners who have become influential figures across the local industry.

ARN Innovation Awards 2023

Innovation Awards is the market-leading awards program for celebrating ecosystem innovation and excellence across the technology sector in Australia.

Brand Post

Show Comments