Eagle eyes in U.K. and EU spot retail prices of licenses for those ineligible for the free offer Microsoft has changed its “Get Windows 10” advertisement displayed on Windows 7 and Windows 8.1 devices to tout the value of the free upgrade in dollars and cents. “Enjoy Windows 10 for $119 free!” Microsoft’s “nag” notice now reads. The $119 price is what Microsoft has said will be the suggested retail for a Windows 10 Home license for those who don’t qualify for the free upgrade, or who want to migrate from a previous edition once the one-year deal ends. Microsoft has priced the more capable Windows 10 Pro at $199. By using the price in its notifications, Microsoft also revealed the cost of Windows 10 in the U.K. and the European Union. Neowin.com spotted the prices in the nags served to users in those markets: £99.99 in the U.K. (approximately $157 at today’s exchange rate) and €135 in the European Union ($151). Earlier this month, Microsoft triggered the on-screen campaign to convince customers running Windows 7 and Windows 8.1 to upgrade to the new operating system. The company had previously pushed an automatic update to those systems with the Get Windows 10 code. The primary purpose of the nag notice is to get users to “reserve” a copy of the upgrade. If the user asks for a reserved copy, Microsoft will feed the 3GB upgrade in bits and pieces preceding the July 29 launch date, then alert customers when it’s ready to install. Some will be able to install the upgrade on July 29, but others will have to wait weeks, or perhaps months before the final bits arrive and they receive their alert. Related content news analysis Apple earnings: About that iPhone 'slump' in China Based on information from Thursday's earnings report, it seems that data pointing to an iPhone slump in China were over-baked. By Jonny Evans May 03, 2024 9 mins iMac iPhone Apple news Microsoft begins to phase out ‘classic’ Teams Microsoft is encouraging Teams customers to move to the new, faster version of the collaboration app; the older version will be switched off next year. By Matthew Finnegan May 03, 2024 3 mins Microsoft Teams Collaboration Software Productivity Software news analysis Apple confirms it will open up the iPad in Europe this fall The latest efforts to comply with Europe’s Digital Markets Act mean developers can offer to side load apps to both iPhones and iPads in the EU. Apple has also taken steps to improve what it offers to smaller and non-commercial developers in the By Jonny Evans May 02, 2024 6 mins iPad Apple Mobile Apps news Udacity offers laid-off US workers free access to its courses for 30 days Sign-ups will be available over the next 30 days By Lucas Mearian May 02, 2024 4 mins Technology Industry IT Jobs IT Skills Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe