Acronis expands partner program to include Cloud

Acronis expands partner program to include Cloud

The program provides solutions, resources and incentives to help Acronis partners profit from the market growth potential

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Acronis has extended its partner program, adding a new Cloud component to help resellers, service providers and distributors take advantage of the market opportunities.

The extended program aims to accelerate Cloud data protection services revenue with a subscription model, and involves marketing, sales enablement, incentives, training and certifications.

The program provides solutions, resources and incentives to help Acronis partners profit from the market growth predicted for cloud data protection services, which includes backup, disaster recovery and file sync and share.

Acronis vice president Asia Pacific and emerging markets, Steve Goh, was recently in town. He has been with the vendor for about four months, after spending 13 years at Microsoft.

Goh explained the vendor’s Cloud strategy was more than storage, it also involves backup, encryption and file accessibility.

Acronis maintains 100 percent channel strategy.

“Our strategy is working together with a very highly efficient team that will focus on going out with partners and being held accountable for key accounts, because customer satisfaction is super important,” he said. “We will enable our distributors and partners through our program both on our traditional licensing business as well as the Cloud program, to give them the maximum amount of incentives so they can then further invest for us.”

The Acronis Partner Program for Cloud supports any deployment model, including service provider-hosted, Acronis-hosted and hybrid, and any business model with licensing flexibility. This includes turnkey cloud data protection services with minimal integration that are quick to deploy and easy to use, as well as offerings that are more deeply integrated into partner technology and services portfolios.

Incentives include stackable profit margins, incremental margins for deal registration, rebates, and incremental accelerators. It also maintains simplified partner on-boarding, free web-based sales tools and enablement programs, technical training, marketing programs, and demand generation support, as well as co-op and market development fund programs.

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