Steve Goh - Vice President of Sales for Asia-Pacific, Acronis
“Acronis believes that the cloud will enable complete data protection solutions for SMBs,” Goh adds.
“By focusing on this area, the channel has the opportunity to get in on the ground floor before every business has cloud-based data protection solution in place.”
In helping deliver solutions to over five million consumers and 500,000 businesses in over 145 countries, Goh speaks with authority when he advises Kiwi partners to “avoid delay” in driving the data conversation with customers.
“Not all SMBs are aware of just how important their data can be, let alone the value in making sure that data is safe,” he cautions.
“Many SMBs may not be able to immediately see the business case for data protection solutions. It is important to engage and illustrate just how vital it will be for their economic future.
“This is an opportunity for channel players to become trusted advisors.”
Key in 2016
With a clear vision for 2016 laid out, Goh says Acronis plans to “actively deliver” a complete set of hybrid cloud data protection solutions to the local market.
“And there’s a good reason for this,” he adds.
“Hybrid cloud technology is shaping up to be the most important factor in how well organisations can take advantage of cloud technology.”
During the next twelve months, Goh believes partners will see many more companies take this approach, as they work out how to get the most out of cloud.
“The key to Acronis in 2016 is, as it has been in previous years, how we differ from other players in the cloud data protection space,” he adds.
“Our solution provides customers with an enormous amount of flexibility.
“Our hybrid cloud data protection technology is delivered with highly flexible deployment models by service providers, distributors, and cloud resellers.”
Distributed by Ingram Micro in New Zealand, the Acronis Partner Program for Cloud supports any deployment model, including service provider-hosted, Acronis-hosted and hybrid, and any business model with licensing flexibility.
Goh says this includes turnkey cloud data protection services as well as offerings that are more deeply integrated into partner technology and services portfolios.
“New Zealand customers are technically savvy and security-cautious, and we believe that Acronis’ data protection products address the market needs well,” adds Richard Duggan, Executive Director APAC, Ingram Micro Cloud.
“Ingram Micro is pleased to work closely with Acronis to deliver the promise of cloud services to our mutual channel partners by providing them with a reliable data protection solution to help drive business growth and new revenue streams in the cloud.”
