Aussie start-up Nitro sees opportunities in Singapore

Aussie start-up Nitro sees opportunities in Singapore

Has about 10 partners in the Asia Pacific region

Aussie start-up Nitro, has jumped at the chance to expand its business into Singapore.

Nitro APAC director, Adam Nowiski, said in the past two to three years, it had discovered an increasing interest from multinational organisations that have their headquarters in Singapore.

“We started following them closely and thought it was about time we followed that pattern of growth in our online market," he said.

“We’ve also got strong connections in the CIO and CTO market in Singapore, they’re our advocates and we’ve been able to garner a fair amount of interest by word of mouth, without having to do much.”

The Melbourne-born document management company has seen significant growth in the past five years, and has its headquarters in San Francisco, US. It has also been busy opening up offices globally such as Dublin, Ireland.

Nitro counts about 600,000 customers globally, ranging from small to medium and large businesses.

About 70 - 80 per cent of its business is direct, but Nowiski explained that figure adjusts seasonally depending on the region. It has global distribution and reseller relationships, and in the Asia Pacific region it has about 10 partners.

“We’ve got global relationships with enterprise software resellers who do have offices in Singapore and that’s been part of the conversations that we’ve had. In some point in the next 12 - 18 months, we would consider putting someone on the ground, but in the meantime, the capacity for our channel partners to deliver our story is pretty significant,” he said.

“We haven’t spent a huge amount of time developing the channel market, because what we find is that they come to us. Some of our largest deals, both direct and indirect, have come from the Asia Pacific region.”

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