Hills chief operating officer, David Lenz
ASX-listed technology distributor, Hills (ASX:HIL), has outlined new developments across its audio and audio visual technology, to broaden its digital signal processing and unified communication (UC) offerings.
The company’s chief operating officer, David Lenz, said the focus on the digital signal processing and UC markets is a result of them being dynamic and highly competitive.
“An increasing number of established audio brands in our portfolio are responding to the market’s demand for smart, cost-effective, intuitive and scalable solutions across these areas,” Lenz said.
According to Lenz, the company’s AV team took to the recent InfoComm event in Las Vegas to meet with key suppliers including MediaMatrix, Revolabs, Beyerdynamic, AKG and TOA.
“These brands all provide solutions in the DSP and unified communications space to deliver Hills customers the right solution across a broad range of applications.
“The Hills AV team looks forward to sharing the full scope of these solutions, along with new product announcements and international product experts at Integrate in August this year.”
However, the Hills DSP and UC offering will not include Biamp Systems from July 20, following a change in the relationship between the two companies.
According to Lenz, this increases Hills’ capacity to represent the best of “new, cutting edge technologies” across its full brand portfolio.
The company also most recently added Community Loudspeakers and Cadac to its portfolio of audio-visual brands and said it will continue to add additional brands to complement the likes of L-Acoustics, Williams Sound, Revolabs and Hitachi.
Hills AV head, Dan Fletcher, said the direction that the business is working towards is clear.
“Thanks to recent key appointments to our national AV team along with a strong national branch network supported by highly knowledgeable industry veterans and leaders, we’ve never been in a better position to capitalise on opportunities and deliver the needs of the commercial AV market.”
