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DXC Technology company, Eclipse, has inked a technology partnership with Experian in an attempt to tackle data quality problems facing Australian enterprises.
As per the contract, the technology reseller’s partnership with the customer-centric information services business will last for three years and aims to give enterprise and mid-size businesses access to advanced data quality solutions during digital transformations.
As part of the agreement, Eclipse will offer Experian’s Data Quality (DQ) solutions as part of its Microsoft Dynamics Customer Relationship Management (CRM) migrations.
The agreement includes the distribution of Experian Pandora, which helps organisations achieve data quality maturity.
Experian A/NZ data quality and targeting managing director, Andrew Black, said that from the company’s 2016 global research, it found that the majority of sales decisions will be driven by customer data by 2020, with more than three-quarters of respondents saying that inaccurate data was undermining their ability to provide an excellent customer experience.
On average, organisations surveyed said that almost a quarter of their data is inaccurate.
“We believe our partner network and clients benefit when we work together to deliver solutions that leverage the best both companies have to offer. Our research has found incorrect data can have a huge impact on a business’ bottom line, on average causing 12 per cent loss of revenue, underlining the need for robust data quality solutions,” Black said.
“Through Experian’s Microsoft Gold Partner status, we are able to provide all of our data quality tools, via a native integration into Dynamics 365.”
Eclipse Microsoft Dynamics CRM senior solution specialist, Richard Gibbon, said the Eclipse team will aim to address these concerns by expanding the reach of Experian Data Quality’s products throughout A/NZ, providing customers with a solution that captures, cleans, maintains and enhances the integrity of their customer data, with integration into Microsoft Dynamics 365.
“Data quality and integrity is critical to any Customer Relationship Management system because if the data is poor, the CRM will not deliver the value expected,” he said.
“Together with Experian, we are offering an end-to- end solution, from onboarding to activation, that will equip enterprises with best-in- class software and support needed to advance their data processing and management functions, without the added cost and wasted time that would come from a multi-partner approach.”
