Aussie CX platform Cube Online bought by US-based Birdeye

Aussie CX platform Cube Online bought by US-based Birdeye

Expands global reach across Australia, New Zealand and the UK.

Naveen Gupta (Birdeye)

Naveen Gupta (Birdeye)

Credit: Birdeye

Local customer experience (CX) platform Cube Online has been acquired by US-headquartered Birdeye, expanding its reach across Australia, New Zealand and the UK.

Founded in 2016, Cube provides businesses with a range of online services, including visibility, reviews, social media posting and observing customer touchpoints.

Birdeye, also a CX platrform, offers similar services to consumers, including online reputation management and customer insights. As a result of the deal, with its price point being undisclosed, Birdeye now covers over 100,000 businesses and nearly 1,000 employees worldwide.

By combining the two businesses, Birdeye's expanded reach has seen thousands of Cube customers already migrating over to Birdeye’s platform.

“Cube’s all-in-one digital customer experience platform mirrors Birdeye’s, and combining our two companies is a win for all customers, especially businesses with a global presence,” said Naveen Gupta, co-founder and CEO of Birdeye.

Cube co-founder and CEO Tony Van-Eyk agreed with Gupta’s sentiments, claiming that the acquiring business was a “natural fit”.

“This is a great outcome for Cube customers as they will access the best technology in the world and massively enhanced support infrastructure,” Van-Eyk added. “We couldn’t be more excited to join the Birdeye family, and we look forward to the work ahead.”

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags BirdeyeCube Online


EDGE 2023

EDGE is the leading technology conference for business leaders in Australia and New Zealand, built on the foundations of collaboration, education and advancement.


ARN has celebrated gender diversity and recognised female excellence across the Australian tech channel since first launching WIICTA in 2012, acknowledging the achievements of a talented group of female front runners who have become influential figures across the local industry.

ARN Innovation Awards 2023

Innovation Awards is the market-leading awards program for celebrating ecosystem innovation and excellence across the technology sector in Australia.

Show Comments