Joins Boomi with 30 years of channel leadership experience. Credit: Supplied Art (with Permission) Boomi has appointed Jim Fisher as its vice president (VP) of channels and partners for Asia Pacific and Japan (APJ). Sydney-based Fisher is tasked with expanding Boomi's channel presence across Australia, New Zealand, Southeast Asia, Hong Kong and Japan. "Going into Boomi, my priority is to ensure we are backing our partners to capitalise on a largely untapped opportunity. This includes understanding what existing partners want and bringing on board new ones while protecting the competitive interests of all parties," Fisher said. He comes into the brand new role for the company with 30 years of software industry experience and was previously VP of APJ channels at MuleSoft. Fisher also held senior leadership roles in channel strategy and sales operations across Australia, the US and Asia at SAP, CA Technologies, Sterling Software and Information Advantage. "Businesses not only rely on connected data to make informed decisions; they also depend on partners to integrate, clean and make available the data that underpins their investments," said Thomas Lai, vice president and general manager of APJ at Boomi. "Jim has a rich understanding of data integration and channel operations, which will be crucial for further expansion and enabling our APJ partners to optimise our joint customers' cloud migrations and digital transformation roadmaps." Fisher will report to Dan McAllister, senior VP of local alliances and channels, who joined Boomi last month. “Jim will help broaden strategic relationships with existing and new partners at a time when demand for integrated systems and connected data is skyrocketing,” McAllister said. “This will allow the channel organization to expand its services and tap into new markets." Fisher’s appointment follows a wave of new senior-level hires that coincided with McAllister’s appointment, including Greg Wolfe as chief commercial officer, Rahim Bhatia as chief strategy officer, Jessica Soisson as chief accounting officer and Troy Anderson as global commercial market vice president. Related content news Deloitte NZ claims AWS generative AI competency Work with telco infrastructure provider Chorus highlighted in competency application. By Rob O’Neill 06 May 2024 2 mins Digital Transformation Innovation news Reduced IT demand forces Spark to lower guidance Public and private sector spending cuts have deepened, Spark tells shareholders. By Rob O’Neill 06 May 2024 2 mins Digital Transformation Industry Vendors and Providers news Software fades as cloud drives growth at SAP New Zealand Sales of traditional software licenses and support fell from $63.1 million to $53.3 million in 2023. By Rob O’Neill 06 May 2024 2 mins Cloud Computing Enterprise Applications Vendors and Providers news ServiceNow hires Barry Dietrich for A/NZ and David Thodey as advisor Both hires are integral to the company. By Sasha Karen 03 May 2024 2 mins Careers Enterprise Applications Software Development