Replaces previous Velocity program. Rubrik's new Transform Partner Program is now available for all of the cloud data management and security vendor's partners across Asia Pacific (APAC). Partners in New Zealand and Australia as well as Singapore, Japan, India, Malaysia, Indonesia and the Philippines can now access the program, which was first announced in March. Kamal Elkhaili, who was appointed in June as director of channels and alliances for APAC, said the new program will help to build a stronger partner ecosystem for the vendor across the region. "Our partners play a critical role in both our go-to-market strategy and our mission to secure the world's data," he said. "We're building on great momentum with our local partners and the Transform program is just another example of our commitment and continuous investment in our partners’ success." The program mirrors Rubrik’s previous Velocity program by using three tiers. However, Velocity's old Select tier is gone, with the new tiers being Authorised, Elite and Elite+. Initial progression through the tiers is based on gaining points by partaking in various activities, including certifications, pipeline generation and attending Rubrik events. These are worth anything from one to 10 points. Additionally, accelerators are assigned to value-added security activities, like ransomware remediation workshops, which can be worth up to 40 points. At the starting Authorised level, partners can receive discount advantages for uncovering and driving approved end-user opportunities registered through Rubrik's partner portal. They also gain quarterly sales incentives for net-new opportunities. Then, by obtaining 100 points, partners hit the Elite level. This comes with additional financial benefits to reward performance for uncovering and closing net-new opportunities. Once an Elite partner has a high volume of bookings over a 12-month period, they can then reach Elite+, which contains customised incentives and business development investments, including marketing development funds and Rubrik dedicated resources by completing an investment plan with their regional channel development team. Related content news ServiceNow hires Barry Dietrich for A/NZ and David Thodey as advisor Both hires are integral to the company. By Sasha Karen 03 May 2024 2 mins Careers Enterprise Applications Software Development news Broadcom hints "more to come" post-VMware Sums up the last few months after the November acquisition closing. By Sasha Karen 03 May 2024 3 mins Mergers and Acquisitions Cloud Computing Vendors and Providers news The Instillery targets costs to make cyber security services more accessible Service aims to encourage use of Microsoft licenses many businesses have already paid for. By Rob O’Neill 02 May 2024 2 mins Small and Medium Business Managed Service Providers Security news Enprise Group sales surge after resolution of MYOB dispute Enprise's board expects the improved performance to continue. By Rob O’Neill 02 May 2024 2 mins Small and Medium Business Enterprise Applications Vendors and Providers