The new generative AI image creation and editing tool has been trained on stock images and content in the public domain. Credit: Neil Lockhart/Shutterstock Adobe on Wednesday announced the commercial release of Firefly, a suite of generative AI models that are natively integrated throughout Adobe Creative Cloud apps, including Generative Fill and Generative Expand in Photoshop, and Generative Recolor in Illustrator. Firefly, which was released in Beta in May, provides AI-powered image creation and editing for enterprise users that the company says are safe for commercial use. The AI model on offer from Adobe has been trained on stock images owned by the company, public domain content, and other openly licensed or non-copyright material. Adobe said Firefly has been designed to serve users with a wide array of skill sets and technical backgrounds, supporting text prompts in over 100 languages. In addition to the capabilities on offer within Firefly, Adobe is also introducing a new credit-based model for generative AI across its newly launched Firefly web application, Express Premium and Creative Cloud paid plans, set to come into force from November 1. The tokens, dubbed Generative Credits, enable customers to turn a text-based prompt into image and vector creations in Photoshop, Illustrator, Express, and the Firefly web application. The number of tokens available ranges from 1,000 tokens for users of all Creative Cloud, to 3,000 for Creative Cloud Pro customers. Free users of Adobe’s product suite will be assigned 25 credits. Once customers have used their allocated number of Generative Credits, the ability to create generative AI images and text effects will remain, albeit at a slower rate. Customers can buy additional Generative Credit subscription packs, although Adobe has not provided information on how much these will cost. Adobe wants to ensure trust and transparency in AI-generated content The issue of copyright as it relates to AI-generated content is an ongoing one, with governments and legislators around the world still debating. In June, Adobe made headlines when it announced the company would be offering IP indemnification for any legal issues arising from the creation of content for commercial use cases. Last week, Microsoft followed suit, announcing it will assume legal responsibility if customers get sued for copyright infringement while using the company’s AI Copilot services. Another issue Adobe has sought to address with Firefly is regarding the disinformation that has been fuelled by the public availability of generative AI tools. Consequently, Firefly includes Content Credentials by default, meaning every asset created using Firefly automatically includes creative attribution. Content Credentials are verifiable details that serve as a “digital nutrition label,” showing information including an asset’s name, creation date, tools used for creation, and any edits made. This data remains associated with content wherever it is used, published, or stored, enabling proper attribution and helping consumers make informed decisions about digital content. Future Firefly models will leverage a variety of assets, technology, and training data from Adobe and others as other models are implemented, with the company saying it will continue to prioritize countering potential harmful bias. Related content news analysis Apple earnings: About that iPhone 'slump' in China Based on information from Thursday's earnings report, it seems that data pointing to an iPhone slump in China were over-baked. By Jonny Evans May 03, 2024 9 mins iMac iPhone Apple news Microsoft begins to phase out ‘classic’ Teams Microsoft is encouraging Teams customers to move to the new, faster version of the collaboration app; the older version will be switched off next year. By Matthew Finnegan May 03, 2024 3 mins Microsoft Teams Collaboration Software Productivity Software news analysis Apple confirms it will open up the iPad in Europe this fall The latest efforts to comply with Europe’s Digital Markets Act mean developers can offer to side load apps to both iPhones and iPads in the EU. Apple has also taken steps to improve what it offers to smaller and non-commercial developers in the By Jonny Evans May 02, 2024 6 mins iPad Apple Mobile Apps news Udacity offers laid-off US workers free access to its courses for 30 days Sign-ups will be available over the next 30 days By Lucas Mearian May 02, 2024 4 mins Technology Industry IT Jobs IT Skills Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe