The e-commerce giant has become the latest company to offer generative AI capabilities to its customers, rolling out a new tool that creates copy for sales listings based on written prompts. Amazon has launched a new generative AI tool that creates copy listings for users selling items on the company’s e-commerce platform. Designed to simplify the selling process, the new tool reduces the need for sellers to enter many pieces of specific product data when generating product descriptions. Instead, users can now enter a brief description of the product they are listing for sale – Amazon said this can be a few words or sentences – and the tool will generate the necessary copy, which sellers can then review and refine before uploading their item to the Amazon catalog. “These new capabilities will help sellers create high-quality listings with less effort and present customers with more complete, consistent, and engaging product information,” Amazon said in a blog post announcing the tool. The new generative AI tool is fueled by a large language model (LLM) that Amazon has been developing internally, as revealed by CEO Andy Jassy during the company’s first-quarter earnings call in April. Originally built to support its smart assistant, Alexa, Jassy told analysts on the call that Amazon’s LLM model contained “a couple of hundred million endpoints” that were being used across entertainment, shopping, and smart homes. That same month, Amazon’s cloud computing division, AWS, launched Bedrock, a foundation model API service that allows small companies who lack the necessary people power to develop their own LLMs to access pre-trained models, including those built by AI21 Labs, Anthropic, and Stability AI. “With our new generative AI models, we can infer, improve, and enrich product knowledge at an unprecedented scale and with dramatic improvement in quality, performance, and efficiency,” said Robert Tekiela, vice president of Amazon selection and catalog systems, in comments posted alongside the announcement. “Our models learn to infer product information through the diverse sources of information, latent knowledge, and logical reasoning that they learn. For example, they can infer a table is round if specifications list a diameter or infer the collar style of a shirt from its image,” he said. Related content news analysis Apple earnings: About that iPhone 'slump' in China Based on information from Thursday's earnings report, it seems that data pointing to an iPhone slump in China were over-baked. By Jonny Evans May 03, 2024 9 mins iMac iPhone Apple news Microsoft begins to phase out ‘classic’ Teams Microsoft is encouraging Teams customers to move to the new, faster version of the collaboration app; the older version will be switched off next year. By Matthew Finnegan May 03, 2024 3 mins Microsoft Teams Collaboration Software Productivity Software news analysis Apple confirms it will open up the iPad in Europe this fall The latest efforts to comply with Europe’s Digital Markets Act mean developers can offer to side load apps to both iPhones and iPads in the EU. Apple has also taken steps to improve what it offers to smaller and non-commercial developers in the By Jonny Evans May 02, 2024 6 mins iPad Apple Mobile Apps news Udacity offers laid-off US workers free access to its courses for 30 days Sign-ups will be available over the next 30 days By Lucas Mearian May 02, 2024 4 mins Technology Industry IT Jobs IT Skills Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe