UPDATED: Penno promoted to lead Allied Telesis’ APAC marketing

IP and Ethernet solutions provider, Allied Telesis, has promoted Scott Penno to the newly-created position of Asia-Pacific (APAC) marketing director.

Based in Melbourne, Penno is in charge of managing brand awareness, supporting partner and alliance marketing, and working closely with sales teams across APAC.

Penno was employed by Allied Telesis in 2003, before being promoted to Australia country manager in 2007; Allied Telesis said he achieved consistent revenue growth and managed successful deployment in high profile public and private organisations in the education, health, hospitality, government, and supply chain markets.

The company also credits Penno with establishing its local sales support structure and channel partner program.

“As companies in all markets grapple with network convergence challenges, Scott’s recent experience is highly prized and we look forward to him launching marketing programs that will enable us to strategically engage with our customers and partners,” Allied Telesis APAC sales managing director, Jakub Duch, said.

The marketing programs will resemble a series of roll outs over the coming months aimed to coordinate marketing initiatives of the vendor's operations across APAC.

"Allied Telesis has never really had a coordinated strategic approach to marketing," Penno told ARN. "It has been left up to each individual country, and by and large, it has been ad hoc, providing minimal headway for their efforts."

Penno said part of the plan is to work with countries across APAC to form case studies and leverage these, and to work with analysts, like IDC and Gartner, to provide them with information as to what the company is doing, and in turn, increase its profile.

Prior to Allied Telesis, Penno worked with numerous systems integrators (SIs), including GPM Internet, KNX APAC, and Gennex Consulting. His focus was on communications and security-related technologies.

More to come.