EXCLUSIVE: Former Express Data CEO, David Peach, joins Lifesize [updated]

Lifesize regional director ANZ, David Peach

Former Express Data sales director and acting joint CEO, David Peach, has joined Lifesize, overseeing its A/NZ operations as it attempts to grow its Cloud-based video conferencing solution set.

Founded in 2003, Lifesize is a division of Logitech, which purchased the company in 2009 for $US405 million. Its Cloud HD video conferencing solution aims to compete with rivals such as Polycom and Cisco.

Lifesize focuses on telepresence, specifically using Cloud and mobility. It has partnered with Alcatel-Lucent, Avaya, Microsoft, ShoreTel, VMware and VBrick Systems in the past.

Peach's new role, as regional director A/NZ, will see him responsible for all aspects of the Lifesize business in Australia and New Zealand.

While its footprint is still small in Australia, Peach told ARN that the company's potential for growth in Australia is huge, and that he is excited by the new opportunity.

"The adoption of video in the enterprise has historically been hampered by high capital outlay and TCO (total cost of ownership), and at times a questionable user experience. Lifesize has a track record of driving innovation in the business video space, and the last 12 months has been no different, given our rapid transition to high quality, Cloud delivered, subscription video services," he said.

"Lifesize has always been a channel-centric organisation and still is under this new delivery model, which is one of the reasons I was so excited to take on this role. The role is a newly created one in this region, and along with our local POP, underlines the investment and commitment that Lifesize has to growing the ANZ business with our partners."

Peach oversaw Express Data's integration into Dicker Data in 2014 as its sales director and interim-CEO. The Australian distributor signed a share purchase agreement to acquire 100 per cent of the issued capital of for $65.5 million.

He opted not to stay on after the integration was completed in October 2014, and has been working as a consultant and taking time off since.

More to come...