Stories by Rob Enderle

  • How to do product launches right: Microsoft is back

    All product showcases should be staged events professionally done where people leave excited about what they saw, says columnist Rob Enderle. Here’s a look at why Apple has been so successful and how Microsoft just got back in the game with a successful hardware launch.

  • Can Cloud collaboration and data analytics cure cancer?

    After decades of research, the data needed to cure cancer exists, but, unfortunately, writes columnist Rob Enderle it’s not being shared or analyzed effectively. That may be changing thanks to Intel and Oregon Health and Science University.

  • How to stop the security breach tsunami

    It seems like almost every week there is a new security breach in either the government or in private business. The latest had nothing to do with China, instead it appeared to be more of a revenge attack by one baseball team on another.

  • IT leadership lessons from Sun Tzu: Passion matters

    I recently attended an event celebrating the 50th Anniversary of Moore's law and was entranced by some of the old stories from Intel's founding. Part of what I found fascinating was the virtual passing of the torch from the passionate founder Gordon Moore to Intel's current CEO Brian Krzanich.

  • Microsoft returns to its roots at Build with smart cows

    I was the top launch analyst for Windows 95 and that product effectively launched me and I've worked with that firm for two decades now. Since then I've watched and been troubled by the many unfortunate changes and mistakes Microsoft has made.

  • Why it's (finally) time to embrace thin client technology

    Earlier this week, I was at Dell's analyst update on its thin client business and it got me thinking about how thin clients were supposed to replace personal computers. An experience that was instant on/off, that embodied simplicity and reliability and that not only had the performance of a PC but could be updated without any user impact was a compelling idea.

  • Watson shows the power of intelligent computing

    At IBM's Think Forum in New York, CEO Ginni Rometty took us through the success and future of Watson, IBM's automated decision engine. This technology fascinates me because it's the first major step to change the basic computing paradigm.

  • The new Intel: Defining the future starts at the top

    Intel's executive leadership stepped it up at last week's Intel Developer Forum. I used to do speaker reviews for Intel. After Andrew Grove left, though, poorly prepped speakers, sloppy presentations and missed opportunities defined IDF, with folks changing their presentations right up until they went on stage. Intel found my speaker reviews too critical, so I wasn't asked to continue.

  • What the robot apocalypse will mean for IT, jobs and work

    Google's huge entry into robotics leaves little doubt that we'll shortly be up to our armpits in robot alternatives to people. Robots will enter all aspects of our business and personal lives. Machines, vehicles, drones, cameras, sensors, you name it.

  • HP places its datacentre bet on The Machine

    Many industry leaders over the years have developed technology to drive data center innovation. However, HP's Machine concept - which treats the datacentre as an appliance - looks to redesign the datasentre from the ground up.