Why Apple is perfectly happy to let the metaverse pass it by
While Tim Cook was characteristically mum on the future of Apple, he dropped some clues about where Apple is headed.
Stories by Dan Moren
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Apple is running out of time to deliver on its 2021 promises
Several of Apple's most ambitious features have yet to be released. While most of them should arrive, some important ones will likely be delayed further.
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Why does Apple’s ‘change’ feel more forced than transformative?
Apple only seems to be open to changing its policies when enough pressure from the outside is applied.
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If Apple keeps letting its software slip, the next big thing won’t matter
The best part of the Apple experience has long been "it just works." The question is… what happens when it doesn't?
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How 2022 could be a game-changing year for Apple
In the tech business, you're only as good as your next move. No company can afford to rest on its laurels, and even Apple is not an exception.
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How Apple will (eventually) replace the iPhone
Every big tech company in the world has got to be looking down the road to figure out where our digital future is headed, and Apple's no exception.
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Apple is as big as a country, and so are the threats to its existence
Apple's value is like that of a country and threats to the company often come from countries themselves. And some of those threat are the biggest that Apple is facing at this very moment.
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3 features that could transform tomorrow’s Apple devices
Sometimes you can trace the trajectory of technological advances to see how they might end up in an Apple device, and perhaps even get an idea of when.
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The good times may be over for Apple
As big, successful, and rich as Apple is, it isn't without challenges—many of which seem to be rearing their heads.
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Money talks: Apple’s quarterly report is filled with clues about what’s coming next
Apple is very careful about how it talks about its products but a lot can be deciphered if you look at their words closely.
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How macOS will still steer Apple for the next 20 years
What does the future hold for macOS? There are signs in Big Sur, and the move to Apple silicon will surely have an influence.
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The Apple Watch should help us get fit together
Sure, hitting your move, exercise, and stand goals are great, but being able to compete and compare your stats with friends could make the experience so much better.
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The iPad's big moment is coming
Apple's dug itself into a hole with the iPad, but now is the time to change everything (again).
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Tim Cook's Apple is the Apple we need
Since Tim Cook took the reins in Cupertino, almost four years ago, a gradual but inexorable change has taken place. And, speaking as a longtime follower of the company, there was to me no greater indication of that than this past week's kerfuffle over artist royalty payments, and the eventual policy reversal from the company. Let us count the ways in which this whole to-do reflects the changing face of the company.
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Apple needs to fire a big shot in the photo wars
Weird as it may sound, I'm still using iPhoto.
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