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The need for transformation has never been greater. World Economic Forum research suggests that by 2022, a full 60 per cent of global GDP will be derived from digital sources. Organisations that lack the capacity to engage with their customers in this way will find themselves pushed right to the periphery.
While organisations have scrambled to meet the immediate needs for remote work in the wake of the recent pandemic, moving forward businesses will need to strategically shift or pivot to a “new normal.” TDL highlights that whilst having the backing by a global organisation is key, the ability to duck and weave with changing market conditions and most importantly customer’s needs, is the recipe for ensuring long-term success.