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Connecting brands with IT.

APC by Schneider Electric

APC by Schneider Electric is a global leader in critical power and cooling services, providing industry leading hardware, software and services that ensure availability and reliability across the residential, business network, data centre and manufacturing environments for over 33 years. Through its commitment to innovation, APC by Schneider Electric delivers energy efficient solutions for critical technology and industrial applications, selling through channel partners.

Building a better future for businesses and individuals alike

The past 18 months has proven the value of having a strong partnership ecosystem driving resiliency across all organisations. Even as the normal ways of working have been so heavily disrupted businesses have leveraged technology to not only protect the business, but also their employees, for a sustainable digital transformation. In a far-ranging interview, Secure Power General Manager – Channels, Alliances & Operations at Schneider Electric, Joseph Vijay, and General Manager of Strategy, Product Solutions Group at Datacom, Peter Stein, discussed the implications this might have for businesses, now and into the future.

Achieving growth in unprecedented times

“For most organisations, the business strategy is their digital strategy,” Joe Craparotta, ANZ VP of Secure Power at APC by Schneider Electric, said in an exclusive interview with Nextgen and Data#3. Businesses have been forced to rapidly innovate this year, and those that have taken a leadership position on innovation are now in a much better position for the long term.

The channel’s role in delivering innovation beyond COVID

While 2020 has been a highly disrupted and unpredictable year, businesses are proving to be resilient, dynamic, adaptable and see opportunity in the recovery beyond COVID-19. As one KPMG report has noted, revenue growth over the next three years will come from digital offerings and operations at a massively accelerated scale (80 per cent). Capitalising on this opportunity means digital transformation, and there is a big role for the channel to play in facilitating this.

APC supports and rewards channel partners through APC Amplify

For the past six years, global leader in IT infrastructure, power and cooling, APC by Schneider Electric, has celebrated the success of its highest performing partners through the APC Amplify rewards program. And that isn’t about to stop. Despite the world facing new challenges arising from the current unprecedented situation, APC remains focused on connecting and engaging its valued network of trusted partners.