Distributor Directory

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Company Profile

UpFlow is a member of the Ellby Group which is a privately held, 100% Australian owned company.

We have a vision which sees the ubiquitous use of technology to make organisations more efficient whilst delivering a negligible toll on the environment.

Our Values are innovation, commitment to excellence, affordability and partnership.

UpFlow’s Mission is to deliver solutions consistent with our Vision and Values.

We currently achieve this Mission through the sale and support of the PSIcapture, PSIcapture Mailroom, IntelliBot RPA and Upland FileBound Enterprise Content and Work Management solution as well as a range of supporting technologies. These solutions are marketed and sold in the Asia Pacific region by UpFlow and other Ellby Group members through a network of authorised Value Added Resellers.

The UpFlow Leadership Team is experienced in the document and content management industry bringing over 120 years of combined experience to the solutions we deliver. We continually strive to be known as a company with a forward looking strategy that leverages technology innovations to execute on our strategies.

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Number of Staff



Digital Imaging and Presentation, Document Management, Knowledge Management, Software

Core Competencies

UpFlow’s core competencies are:

Using our Kofax PSIcapture and PSIfusion platforms we can craft the digitisation process from simple to complex scanning needs. OCR, ICR, Barcode, Document Classification and built in Regex pattern builder. PSIcapture can connect directly to Kodak, Brother, Fujitsu, Epson, Canon and any scanner with ISIS, TWAIN, VRS or Adrenaline scanner drivers. See the full list of available migrations within PSIcapture: Migration List

Using our Upland FileBound solution we can store and retrieve documents, apply workflow processes to route documents for approval and review and design eForms to enable data collection and new file creation.

Using our IntelliBot RPA or FLOW integration platforms we can move data and or documents from one system to another.

The power behind our channel program is a one stop partner program to cover one product or all products in the digitisation and automation space. This gives your sales teams the power to deliver end to end digitisation programs or integrate one of the platforms with existing solutions you deliver to customers today.

Market Differentiators

UpFlow provides solutions that can be tightly integrated to provide a complete end to end solution in the document digitisation, workflow and integration space.

Very few organisations have the capability or solutions to meet this broad demand. UpFlow excels in delivering competitive products to market and adding value to our partners through pre-sales support and product support that is based locally in this region.

Our solutions provide scanning and workflow automation for Accounts Payable Invoice/Invoicing (AP), Contract Management, HR Solutions, Delivery dockets, Transport documents, Legal, Surveys and many more.

PSIcapture integration capabilities are significant, PSIcapture has over 60+ integrations built within the product including, SharePoint, Alfresco, Box, Access, SQL, Oracle, IBM DB2, or ODBC Compliant Databases, docMgt, DocuWare, Dynamics GP, Email, FileBound, FileNet, Folder Export, FTP, HP Records Manager, HP-Trim, LaserFiche, M-Files, Objective ECM, OnBase, OpenText, SharePoint (2007 thought to Office 365), Therefore, XERO and XML. With PSIcapture being feature rich and cost effective it is a great alternative for Abbyy and ezescan products.

Our hosted Cloud Capture solution is available for your capture automation tasks as well. Fully featured with optional Premium Data services for outsourcing your exception processing. Datacentre is within the Australian Region with an ANZ Support desk. Outsource your Capture requirements today. UpFlow has been assessed and certified by Compass Assurance Services to ISO 27001:2013 management system, standards and guidelines. UpFlow customers can be certain that their valuable documents and data are being handled with superior levels of information security and data protection.

Our integration and RPA platform then takes the integration options to the next level by integrating any line of business solution to another line of business solution. For example, Databuild, SAP, MYOB, QB, XERO, Reckon, PRONTO, PROCORE, pcschool, TASS, Auto-IT, MRI Palace Property Management, SAGE Handisoft etc

Channel Programs

UpFlow provides access to it’s products via a Reseller or referral program. This enables partners a genuine revenue generation option with ongoing recurring revenues from sales.

Our partner program includes access to Sales Prospects, NFR software, Reseller price books, Product Training, Sales Training, PreSales support and access to a local product support team to back you up.

Credit Facilities

30 day terms are available to partners for all software and services that are provided.

Website Functionality

UpFlow runs a Partner Portal which provides access to Knowledge Base Articles, User Guides, Issue Resolution articles, Software Downloads, Support ticketing system, Chat and News feeds.

Resellers Sought

Value-Added Resellers, Systems Integrators, Consultants, Imaging/Scanning Bureaus, IT Solutions Providers focusing on SME to Enterprise level customers.


Chermside, Queensland (Head Office)
Wellington, New Zealand


Sales Australia
Phone: 1300 790 360
Sales Asia
Phone: +61 72 1049 945
Sales New Zealand
Phone: 0800 003 115

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