Channel marketing during Covid-19: What’s the vendor strategy?
Leading vendors outline key marketing challenges while documenting examples of best practice and revamped engagement strategies in 2020.
Leading vendors outline key marketing challenges while documenting examples of best practice and revamped engagement strategies in 2020.
In the world of Covid-19, the age-old adage that 'cash is king' has never carried more significance for MSPs.
As MSPs respond to escalating Covid-19 challenges, creating new market and economic realities in the process, business and personal pressures continue to mount.
Vendors are spectacularly missing the mark in managing the fallout of Covid-19 in the channel, with partners in Asia Pacific condemning current relief efforts.
In leveraging multiple decades of channel experience, this guide is designed to help distributors overcome market challenges related to Covid-19.
In the case of Covid-19 - a once in a generation crisis - it’s accurate to report that the channel ecosystem is under water.
Managing large partner ecosystems during a period of crisis is no easy task as vendors balance short-term and long-term priorities.
As the channel frantically chases the acquisition of net new customer logos, most are missing the mark in terms of user retention and renewal.
In assessing the channel landscape - locally, regionally and globally - partners are gearing up for another year of frenzied M&A activity.
Lenovo has unveiled plans to prioritise growth in key technology segments, delivered through partners specialising in services.
Cisco has identified partner profitability as a leading priority following an overhaul of back-end processes in response to channel feedback.
Nextgen Distribution has appointed Gavin Lawless as its first managing director for Australia, among other significant top line changes across the group.
Mike Morgan, vice president and managing director of Asia Pacific at Insight, explains the story behind swapping tradition for innovation.
Dell Technologies has unveiled a new portfolio of infrastructure solutions designed to simplify hybrid cloud deployments, delivered through an ecosystem of VMware providers and hyper-scalers.
Veeam Software has delivered record growth across Asia Pacific and Japan, driven by an expanding channel base across the region.
Dell EMC is preparing to capitalise on increased demand for multi-cloud solutions in global, regional and local markets, as the channel follows in fast pursuit.
The cycle of complexity in the market is back as infrastructure vendor portfolio transformations make digitalisation achievable.
I just returned from my final technology vendor conference of 2018 and have been thinking about how the size of the conference changes the experience.
Microsoft has announced a new feature that will soon appear in Windows 10. It’s called Sets and it could be a very useful tool for organising apps.
When it comes to digital transformation across Asia Pacific, channel partners lag behind customers in maturity, according to IDC.