Channel marketing during Covid-19: What’s the vendor strategy?
Leading vendors outline key marketing challenges while documenting examples of best practice and revamped engagement strategies in 2020.
Leading vendors outline key marketing challenges while documenting examples of best practice and revamped engagement strategies in 2020.
Vendors are spectacularly missing the mark in managing the fallout of Covid-19 in the channel, with partners in Asia Pacific condemning current relief efforts.
In leveraging multiple decades of channel experience, this guide is designed to help distributors overcome market challenges related to Covid-19.
In the case of Covid-19 - a once in a generation crisis - it’s accurate to report that the channel ecosystem is under water.
Managing large partner ecosystems during a period of crisis is no easy task as vendors balance short-term and long-term priorities.
In assessing the channel landscape - locally, regionally and globally - partners are gearing up for another year of frenzied M&A activity.
Cisco has called upon partners to embrace managed services through the deployment of security, SD-WAN and collaboration technologies.
Cisco has identified partner profitability as a leading priority following an overhaul of back-end processes in response to channel feedback.
Keerti Melkote talks about networking challenges at the edge, network-based security, micro data centres and new market strategies.
Over the past two years, Macquarie Telecom’s gargantuan investments in data centres and cloud computing have taken centre stage but the publicly-listed company has also invested heavily in new staff.
Keerti Melkote, Aruba president and co-founder discusses the power of the edge when creating modern digital experiences.
Mike Morgan, vice president and managing director of Asia Pacific at Insight, explains the story behind swapping tradition for innovation.
Network and content security vendor Fortinet has grown its Australian presence by approximately a third, having hired 30 people in the last six months.
Dell Technologies has unveiled a new portfolio of infrastructure solutions designed to simplify hybrid cloud deployments, delivered through an ecosystem of VMware providers and hyper-scalers.
Dell EMC is preparing to capitalise on increased demand for multi-cloud solutions in global, regional and local markets, as the channel follows in fast pursuit.
The cycle of complexity in the market is back as infrastructure vendor portfolio transformations make digitalisation achievable.
I just returned from my final technology vendor conference of 2018 and have been thinking about how the size of the conference changes the experience.
When it comes to digital transformation across Asia Pacific, channel partners lag behind customers in maturity, according to IDC.
The 800-pound gorilla dominating the distribution market is changing direction, in the pursuit of new partners, vendors and customers.
Australian IT services company eNerds has launched a SaaS start-up, spinning off from the main brand to target MSPs across the world.