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The front of the queue outside the new Microsoft flagship store in the Pitt St mall. Photo: Mike Gee
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A DJ entertained the crowd. Photo: Mike Gee
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A DJ entertained the crowd. Photo: Mike Gee
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Obviously, the conversation was worth sharing. Photo: Mike Gee
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Hit Network's Emma Freedman hosted the event. Photo: Mike Gee
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Somebody took home this signed guitar. Photo: Mike Gee
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These gentleman were in the first five in the queue and had come from Adelaide. Photo: Mike Gee
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Up the front of the queue ... Photo: Mike Gee
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Dominic Tresize, 20, was the first in queue at the store opening. Photo: Mike Gee
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This young man won a laptop for best tweet. Photo: Mike Gee
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Microsoft's Pip Marlow surveys the scene an hour before the noon opening. Photo: Mike Gee
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Microsoft's Pip Marlow talks to a person in the crowd. Photo: Mike Gee
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Cool. Photo: Mike Gee
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Microsoft's partners were well represented - here's eNerds' Jamie Warner. Photo: Mike Gee
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A good old-fashioned crowd wave. Photo: Mike Gee
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Microsoft staff and partners. Photo: Mike Gee
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Visiting Microsoft US executives. Photo: Mike Gee
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Ogilvy Maher PR, Roxy Sinclair, manned the Answers Desk at the event. Photo: Mike Gee
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The crowd ... Photo: Mike Gee
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Some had travelled from interstate and the country directly to the event ... and then there was the youngest guy in the queue. Photo: Mike Gee
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Waiting for opening time. Photo: Mike Gee
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Microsoft staff pose for photos. Photo: Mike Gee
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Paying respect to the traditional Aboriginal landholders. Photo: Mike Gee
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Sydney flagship store manager, Nick Wells. Photo: Mike Gee
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Microsoft corporate vice-president of marketing and operations, Peter Cray, and Pip Marlow. Photo: Mike Gee
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Microsoft's Peter Cray. Photo: Mike Gee
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Microsoft's Peter Cray and Pip Marlow. Photo: Mike Gee
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Nick Wells and Peter Cray listen to Pip Marlow. Photo: Mike Gee
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New South Wales treasurer, Gladys Berejiklian. Photo: Mike Gee
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Nick Wells, Peter Cray, Gladys Berejiklian and Pip Marlow cut the ribbon to officially open the store. Photo: Mike Gee
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The curtain falls, staff are waiting. Photo: Mike Gee
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The doors open to the new store and a dancing staff. Photo: Mike Gee
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Welcome to the flagship store, Microsoft style. Photo: Mike Gee
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Welcome to the flagship store, Microsoft style. Photo: Mike Gee
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Let's get this party started. Photo: Mike Gee
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Welcome to the flagship store, Microsoft style. Photo: Mike Gee
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Ready to shop. Photo: Mike Gee
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Memories. Photo: Mike Gee
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Welcome to the flagship store, Microsoft style. Photo: Mike Gee
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Welcome to the flagship store, Microsoft style. Photo: Mike Gee
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Welcome to the flagship store, Microsoft style. Photo: Mike Gee
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Microsoft Band 2 attracted interest. Photo: Mike Gee
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Impressed. Photo: Mike Gee
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The queue was long - and full of black hats. Photo: Mike Gee
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One happy customer - selfie with the pass to the exclusive Jessie J concert. Photo: Mike Gee
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The new store. Photo: Mike Gee
