Google and Microsoft tackle triple value play at Synnex Alliance 2018

Frequently overused but seldom delivered upon, the notion of value in the channel continues to lack definition. In a market overflowing with new and emerging technologies, Australian customers are chasing innovation at breakneck pace. Irrespective of size or sector, end-user differentiation remains key as competition continues to increase. Within the supply chain, value spans the customer, the partner and the channel, each forming a crucial component of the overall solution. This Synnex Alliance roadshow, in association with Google and Microsoft, started with the end-user and worked back to define the notion of value, outlining the lucrative partner opportunities ahead in 2018. Photos by Christine Wong.