The cultural change at IP Australia making data an asset
"If data is an asset it takes cultural change to see it as an asset," says agency's chief data officer Kevin Jeffery
"If data is an asset it takes cultural change to see it as an asset," says agency's chief data officer Kevin Jeffery
Chief data officers must unify data management and analytics across the organisation.
The rise of the CDO signals an age of “infinite possibilities” for partners.