INSIGHT: CRM is fragmenting, but it’s a controversial topic
CRM purchasing is undergoing a sea change.
CRM purchasing is undergoing a sea change.
The Gillard Government’s carbon tax has provoked varied and, in some cases, extreme reactions but the message from the channel is simple - bring it on.
As a "horizontal application," Salesforce.com can be used for SFA and CRM across a wide range of companies and use cases. It's also a platform for building business applications in vertical industries such as financial services or real estate. Almost all these classic CRM applications involve customer acquisition, service, and relationship management-all related to revenue.
A guaranteed way to increase your company's sales is to have a system in place to manage your sales activities. Having a custom relationship management (CRM) system that is easy and gets used by the sales team is a great step towards that goal.
Software developer Christopher Shockey saw the first signs of trouble in late 2008. A sales rep who had always represented Web application development provider Coghead was now calling on behalf of Coghead's much larger rival Salesforce.com.