IN PICTURES: Why distributors are the pulse checkers of the channel
As the channel changes and industry voices deepen, the need for clarity and insight heightens. Amidst the cliched assumptions however, distribution is once again showing its strength, as a force to be listened to, rather than questioned. This exclusive ARN roundtable examined the pivotal role of distribution in understanding the health of the channel, educating from the epicentre as the market transforms at a rapid rate. Photos by ARN's Maria Stefina.