EDGE 2017 - What the customer wants
Starting with the customer is crucial when creating a viable channel strategy - EDGE Research outlines end-user priorities across A/NZ.
Starting with the customer is crucial when creating a viable channel strategy - EDGE Research outlines end-user priorities across A/NZ.
Professor Mohan Sawhney of the Kellogg School of Management pressed pause to outline the future channel opportunities during the opening keynote of EDGE 2017.