"Eloqua" news, interviews, and features

News about Eloqua

• Oracle E-Business Suite upgrade points to its Fusion dilemma

  A slew of upgrades in E-Business Suite 12.2.4 makes the question of adopting Fusion Applications more difficult, one analyst says

• Oracle merging its marketing software into a tighter-knit suite

  The vendor has built up its Marketing Cloud through a series of acquisitions

• Oracle gears up to battle Salesforce.com, IBM with Eloqua update

  New features arrive for Oracle's multichannel marketing platform

• Gartner: Worldwide CRM revenue grew 12.5 per cent in 2012

  Salesforce.com takes over the top spot in terms of revenue, ahead of SAP

• Oracle set to ramp up marketing software battle with Salesforce.com

  In a webcast, top Oracle executives lay out the company's plan for the marketing software it gained by acquiring Eloqua

• Oracle buys Eloqua for marketing software in $871 million deal

  The move follows Oracle's purchase of Buddy Media and will shore up its defenses against Salesforce.com

Features about Eloqua

• Marketo IPO may spark suitors, including Salesforce.com

  Analyst: SAP and Adobe are among other vendors who seek to buy the marketing automation software vendor

• SAP in 2013: Five things to watch

  HANA news could dominate the early weeks of the new year

• Why Oracle bought Eloqua, and what it means for the market

  The deal could tick off a wave of consolidation in the marketing automation software arena