Windows 10: Pros and cons for enterprise - why your business should move to Windows 10
Microsoft has promised to renew its focus on the enterprise and recover its credibility with businesses following the disaster of Windows 8.
"Forrester Research" news, interviews, and features
News about Forrester Research
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Big Data loses its “zing” as businesses demand “insight and action”
“I saw it coming last year. Big Data isn’t what it used to be.”
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Great customer experience is an elusive goal
Every company says it wants to provide a top-notch customer experience; how many actually do is another matter.
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Can Facebook cement its role as a platform provider?
"But it won't be easy - every major player from Google to Amazon to Apple understands this and is making its own play."
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INSIGHT: Samsung commits to business with IoT solutions
Why organisations should welcome the arrival of Samsung in the business space as an additional global provider of quality B2B2C solutions.
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Marketers can't keep up on updating their mobile apps
Companies' user-facing mobile apps are not being updated enough, according to a report released by Forrester Research on the state of mobile app development by "e-business professionals," meaning those who develop applications for marketing and customer-facing reasons.
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New Chrome app puts Act-On's marketing automation tools front and center for SMBs
Few would dispute marketing automation's potential to benefit corporate marketing efforts, but with all the many and varied tools out there, keeping campaigns coordinated and cohesive can be difficult.
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What retailers think of mobile marketing
Marketers are getting the message that serving the consumer at the mobile moment should be their top priority. So are they investing mightily in mobile marketing tech? Not as much as you might expect.
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What to expect from Microsoft's Windows 10 event, from Cortana to new browsers
Pitching a technical preview of Windows 10 to businesses last October was the easy part. Now, Microsoft hopes to satisfy a much more fickle class of customers: consumers.
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IoT in the enterprise up three-fold, study finds
Internet of Things deployment in the enterprise has increased 333% since 2012, according to research from an Internet of Things company.
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Mobile payments to tally just 1% of all U.S. consumer spending in 2019
The emergence of Apple Pay has led some technology early adopters to predict that mobile payments will dominate U.S. consumer spending in the next decade.
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Cloud expected to make up three-fourths of data center traffic by 2018
Over the next four years, data center traffic is expected to nearly triple, largely thanks to a booming cloud computing industry.
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Reducing IT complexity crucial for business success: Forrester
To succeed in today’s business environment, the complexity around products and services needs to be taken out.
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Forrester downgrades 2014 global IT spending forecast, citing weak first half
Forrester has cut its worldwide IT spending forecast for this year, saying growth will be 3.3 per cent in US dollars, rather than 6.2 per cent. Total spending will be $US2.2 trillion.
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IBM's 'click to buy' consulting services look beyond just IT
IBM hopes to expand its customer base and sell to executives outside of IT, including marketers, with a new set of consulting services that can be bought online with a credit card.
