"marketing technology" news, interviews, and features

News about marketing technology

• Salesforce unveils its first Slack integrations

  Salesforce wants to make it easier for sales, marketing and service teams to chat and share information when using its Customer 360 platform.

• Oracle targets B2B marketers with a new trove of audience data

  B2B marketing lists need to be tested for contact-level accuracy, one analyst warns

• Marketo gets scooped up into the private world for US$1.79 billion

  Customers are worried because of the buyer's reputation, one analyst says

• Salesforce buys AI specialist MetaMind to avoid being ‘flanked'

  MetaMind's founder is now chief scientist at Salesforce

• Salesforce scoops up MinHash for marketing intelligence

  The tiny startup puts AI to work to help identify trends and develop campaigns

• OpenText pitches big data service, the first in a planned series for analytics

  Its built-in columnar database is up to 1,000 times faster than traditional relational databases, the company claims

Interviews about marketing technology

• Adidas CIO plays to win at digital marketing

  Jan Brecht tells how a unified tech-marketing team scored a victory at the 2014 World Cup