"Marketo" news, interviews, and features

News about Marketo

• Adobe and Microsoft take on Salesforce's marketing software, with LinkedIn as a weapon

  Aims to find and target teams of potential customers for business goods on LinkedIn

• Synnex strikes cloud distribution deal with Marketo

  Resellers gain access to Marketo Engagement Platform

• Adobe buys Marketo, takes aim at Microsoft, Oracle and Salesforce

  Tech giant gains access to almost 5,000 Marketo customers

• Is Adobe about to buy Marketo?

  Deal would boost Adobe's cloud-based software offerings against Microsoft and Oracle

• Marketo gets scooped up into the private world for US$1.79 billion

  Customers are worried because of the buyer's reputation, one analyst says

• BMC Software’s Greg Taylor moves to Marketo

  Gets appointed as new regional head of company

Features about Marketo

• Salesforce.com aims for next $1 billion business with ExactTarget buy

  Salesforce.com will "double down and focus" on building out its marketing software arm, says CEO Marc Benioff

• Marketo IPO may spark suitors, including Salesforce.com

  Analyst: SAP and Adobe are among other vendors who seek to buy the marketing automation software vendor

• Why Oracle bought Eloqua, and what it means for the market

  The deal could tick off a wave of consolidation in the marketing automation software arena