Salesforce Lightning Connect marries old apps to new
Salesforce has a solid lock on the SMB space, and more forward-looking large organizations have moved to its cloud CRM, marketing and sales solutions, <a href="http://www.citeworld.com/article/2115522/social-collaboration/virgin-america-salesforce-chatter-intranet.html">apparently to great success</a>. But for every Virgin America or Burberry, there are many, many more older companies out there with siloed-off, older systems; they couldn't get their data into the Salesforce cloud even if they wanted to.