"Silverpop" news, interviews, and features

News about Silverpop

• Salesforce.com rolls out social marketing cloud

  The venture is based on Salesforce.com's Radian6 acquisition

• Epsilon: a watershed for an industry under siege

  The attack on the e-mail service provider is part of a long-running campaign

Features about Silverpop

• Marketo IPO may spark suitors, including Salesforce.com

  Analyst: SAP and Adobe are among other vendors who seek to buy the marketing automation software vendor

• Why Oracle bought Eloqua, and what it means for the market

  The deal could tick off a wave of consolidation in the marketing automation software arena