Interview: Spark Digital sets itself a three-year turnaround target, but that is just the beginning
Spark is not just about a name change to a 27-year old company that has become synonymous with connectivity in NZ, or the slightly confouding primetime TV ads that have been airing since Friday last week. According to Tim Miles, CEO of Spark Digital (formerly Gen-I), the brand change is reflective of deep internal changes that the firm has invested in to take its customers on a digital journey, and to ensure that it is ready for future challenges.