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Stories by Mike Elgan

  • The eight secrets that make Apple No. 1

    Last week I wrote about how Apple's growing success will trigger accusations that it is a monopolistic, copycat bully and why the company should be defended against such complaints. This week, I'll discuss the secrets of Apple's growing success and call on PC makers and consumer electronics companies to steal those secrets so they can start making better products.

  • Why cell phones are still grounded

    How many times have you heard this?: "At this time, all electronic devices, including cell phones and two-way pagers, must be turned off and put away. After takeoff, I'll let you know when you may use approved electronic portable devices."

  • The new hotness: Personal tech in 2007

    As Moore's Law, or something like it, continues to drive down the cost and size of electronics, increasingly sophisticated technology will find its way this year into consumer electronics products of all kinds. If you're a gadget freak, fasten your seat belt and hang on. It's going to be one hell of a year.

  • Zune: So you want to be an iPod killer

    Microsoft's Zune finally shipped, and everyone agrees: It's nice but definitely no "iPod killer." But it could be. And should be. I'll tell you how in a minute.