"Millward Brown" news, interviews, and features

News about Millward Brown

• Google regains top spot in BrandZ’s Most Valuable Global Technology Brands ranking

  Outdoes Apple

• Apple recovers top 'brand value' spot from Google with $247B assessment

  Apple reclaimed the top-rated brand value spot in Millward Brown's annual review on the back of exceptional iPhone 6 sales last year.

• Survey: BYOD security remains spotty, with users unaware or unmotivated about risks

  A new survey from BitDefender shows that more and more people use their own mobile devices for work, but the security measures lag.