States step out to woo Google HQ
After the NSW government scuppered Google’s plan to establish a headquarters in Sydney CBD, politicians from other states are stepping out to woo the tech giant.
After the NSW government scuppered Google’s plan to establish a headquarters in Sydney CBD, politicians from other states are stepping out to woo the tech giant.
Collaboration software vendor, Mindjet, has launched its ProjectDirector product, a unified project management suite which combine’s the company’s mind mapping and planning capabilities, file management, and task management.
Senior management spends vast amounts of time preparing account plans and sales budgets. Unfortunately, marketing usually comes in as a poor cousin. Marketing plans are seldom written or face the cold, hard scrutiny of an A4 piece of paper. It’s one of the many paradoxes of the IT industry. We evangelise technology and planning, but fail to practice what we preach. Even worse, marketing initiatives that strive and fail to deliver instant results are deemed a failure.