"rebranding" news, interviews, and features

News about rebranding

• Melbourne IT wraps up services transformation with Arq Group rebrand

  As it moves to be recognised as a services provider and not only a domain seller and hosting business

• CloudRecover reveals new identity after acquisition by j2 Global

  Changes name to KeepItSafe, but company structure remains the same

• Insight Enterprises unveils new corporate brand

  Claims a new brand is needed for a new B2B technology landscape

• BAE Systems Detica renames

  Rebrand emphasises firm’s applied intelligence focus

• Tardis becoming Meridian IT Australia as part of global alignment

  Believes the new structure will promote its vendor agnosticism

• Crucial Paradigm rebrands with Cloud focus

  Introduces new name, logo, and updated website

Interviews about rebranding

• Interview: Spark Digital sets itself a three-year turnaround target, but that is just the beginning

  Change to Spark reflective of deep internal changes