Web developer Uniqueworld has partnered with services and e-commerce company Smartbuy in an alliance to integrate retailers purchase cycles with online operations.
The developer was responsible for bringing Smartbuy and Australia Post together in the recent development of Tandy's e-commerce site. The new partnership -- dubbed 360-degree e-tailing by the companies -- is designed to help retailers support the logistics of offering their products on the Web.
"Traditionally, the area where e-tailers have failed has been supporting their product line with profitable warehousing and logistics, if they had contemplated these functions at all," said group managing director of Uniqueworld's strategy division, Elon Aizenstros.
The new system allows retailers to provide customers with transparent fulfilment details of their products from purchase to delivery. It integrates Uniqueworld's payment gateway, Unique Commerce, for real time payments.
According to Uniqueworld founder and managing director Eddie Geller, the company is now looking at extending the application to seamlessly integrate real-world and online shopping through point-of-sale and bricks-and-mortar operations.
