Distributor Anixter has launched its Knockout promotion on the ATI media converter product range utilising the services of three-time boxing world champion Jeff Fenech. Launched last week at Anixter's Sydney headquarters, the Knockout promotion offers cablers and resellers cost savings up to 30 per cent. A charity auction on the day, which featured some of Fenech's pugilistic memorabilia, managed to raise in excess of $3000 for the Heart Foundation. Conducting the auction with Fenech was ATI business development manager Justin Jackson (centre) and Anixter's national sales manager, Luke Barlow.
Photograph: Jeff Fenech with Anixter's Andrew McElroy.