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Retail Solutions Briefs: PocketMail, eBooks, eMarketplace

Retail Solutions Briefs: PocketMail, eBooks, eMarketplace

PocketMail faces queries from ASX over cash burnRetailers may be wondering if PocketMail devices and services - which allow subscribers to receive e-mail from almost anywhere in the world - will remain on the shelves.

The mobile e-mail service company may have signed up more than a dozen of Australia's major IT retailers, but it is still spending far more than its revenue streams are bringing in.

The ASX recently queried the cash-burn rate of the company following its Q4 report. Revenue for the quarter was $468,000, yet the company posted negative operating cashflows of $853,000. Cash reserves stood at $821,000 at the end of December.

However, the PocketMail Group maintains the company will become cashflow positive by the second half of this year, ahead of expectations. In response to the ASX query, the company has stated its cashflows will continue to decrease since initial outlays stemmed from the establishment and launch of the business. It also expects revenue streams to increase.eBook becomes a Survivor with e-tailerAdobe Acrobat's new eBook reader has been given a boost by Barnes & Noble.com, with the online retailer selling exclusive titles from its Web site.

The reader can be downloaded free of charge from Adobe's Web site (www.adobe.com). For a short time Barnes & Nobel will exclusively sell Survivor II: The Field Guide, a title based on the popular television program. The guide will feature interactive elements, such as a printable score card which enables readers to participate in the show. Other eBook titles for the Adobe Reader include Orpheus Emerged by Jack Kerouac, and Evolve! by Rosabeth Mass Kanter.eBook becomes a Survivor with e-tailerRetails race towards eMarketplaces: ReportOnline retail market places will continue to flourish, but the debate rages over who will control these sites, according to market analyst Forrester Research.

According to its report, Retail eMarketplaces Ramp Up, organisations will continue to push online models to cut transaction costs. But the race is on between retailers, manufacturers and third parties as to who will control these trading platforms. According to Forrester, retailers will use eMarketplaces to develop successful bricks and clicks strategies - a task the analyst defines as "elastic retailing". Retailers plan to increase their usage of eMarketplaces by 48 per cent by 2002, according to Forrester, who also found no one platform yet dominates the market place.


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