Menu
Staples sets up Australian online shop

Staples sets up Australian online shop

The US office supplies giant had spent 12 months working on its online portal and is specifically going after small businesses

Since its buyout of Corporate Express earlier this year, US-based office supplies retailer, Staples, has launched its own Australian online retail site.

The site was launched this month and contains similar features to its US counterpart.

Shoppers can purchase a range of goods online from printers, various brands of ink and toner cartridges to computer accessories. It also displays the latest deals and best selling items.

Head of staples.com.au, Richard Haigh, indicated it set out to understand what customers wanted in the Australian market.

“We’ve been working on the website for the last 12 months,” Haigh said. “We found that there were some gaps in the market that we can maximise.”

Haigh said it was specifically targeting small business customers and plans to differentiate itself from the rest of the competition by concentrating on getting the ‘little things’ right.

“We’ve been working towards what customers want and there are lots of little things that we need to be working towards such as an easy to use website, fast delivery, no hidden charges, and so on,” he said.

“Our customers have a business to run and we realise that buying office products isn’t the highlight of their day, so we want to make as simple as possible, and make sure stock is available and that it can be delivered the next day.”

Haigh indicated it intends to expand its team as the business grows in the Australian market.

“We’re a new start-up and we’re very separate to the core Corporate Express business and we really need to stand on our own two feet. We’ve got a bit of work to do and need to prove ourselves,” he said.

Haigh hails from Staples in the UK, where he spent five years covering various roles. His resume also includes roles at Tesco and retailer, B&Q.

An online retail report estimated the market would reach $33.8 billion by 2012.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags retailCorporate ExpressStaplesTescoB&Q

Events

SustainTech

Join key decision-makers within Environmental, Social, and Governance (ESG) that have the power to affect real change and drive sustainable practices. SustainTech will bridge the gap between ambition and tangible action, promoting strategies that attendees can use in their day-to-day operations within their business.

EDGE 2023

EDGE is the leading technology conference for business leaders in Australia and New Zealand, built on the foundations of collaboration, education and advancement.

WIICTA 2023

ARN has celebrated gender diversity and recognised female excellence across the Australian tech channel since first launching WIICTA in 2012, acknowledging the achievements of a talented group of female front runners who have become influential figures across the local industry.

ARN Innovation Awards 2023

Innovation Awards is the market-leading awards program for celebrating ecosystem innovation and excellence across the technology sector in Australia.

Show Comments